Doug Antin
Product marketer. AI practitioner. Writer.
I spend most of my time thinking about how AI redistributes agency, who captures the value, and what the infrastructure of that shift looks like. I write to figure out what I actually believe.
My background is in product marketing, which turns out to be a good lens for this moment: it's fundamentally about encoding meaning into language and getting machines (and people) to execute on it consistently.
I'm building toward a capital allocator role. The thesis is that the agency era is real, it's early, and most people are looking at it wrong.
Recent writing
Language Is Code
Every brand guide I've ever read is lying to itself about what it is. Here's the better frame.
The Agency Era
We're not entering an AI era. We're entering an agency era. The distinction matters.
The Middlegame
The opening theory is over. The endgame is far off. This is where the game gets won.
What I'm working on
- Mapping the infrastructure layer of the agency era: what gets built, by whom, and why it compounds
- Writing about AI-native product marketing and what the job actually looks like in 2025
- Building toward a capital allocator role with a thesis grounded in how AI redistributes agency